With the arrival of Ramadan each year, charitable initiatives and the distribution of meals and food baskets expand, in a scene that reflects social solidarity and a spirit of unity, However, scenes of long lines at distribution points and camera shots that follow beneficiaries and zoom in on their faces often have a negative impact, causing embarrassment and leaving a psychological and social impact that may not be immediately apparent but accumulates over time.
Most of these programs are supported by philanthropists, restaurants, or stores, and sometimes by legally licensed non-governmental humanitarian organizations. In turn, videos of these efforts go viral on social media platforms, shared by activists or digital advertising professionals who have thousands of followers and views.